Redesign
ZDF NEO
PROMODENTS · ON AIR
CREDITS
> CLIENT
> PROJECT
> CREDITS
ZDF
ZDFneo Redesign
Creative Director · Anton Riedel
Art Director · Julia David, Jörn Westhoff
Producer · Laura Giersdorf, Jennifer Feist
Concept & Design · Anton Riedel, Julia David,
Frank Schmidt
Animation · Jörn Westhoff, Acky Hamacher, Frank Schmidt, Lukas Schemm, Christoph Grosse Hovest, Christian Kaufmann, Levin Tamoj, Lynn Huberty, Lukas Müller, Birk Reddehase
Art Director Print · Susanne Frericks
Print & Off air · Eugen Laitenberger, Katrin Imhoff, Tündi Schmitz, Jürgen Frost
Typographie · Guido Schneider
Text · Anja Erhardt
Sounds Promodents · Loy Production
We had the most fun developing a hybrid of promo and ident that we call promodents. The promodents are a kind of puzzle id's.
Until today we are still the lead agency for the multi-award winning design and continue to develop the brand.
Revolution instead of evolution! The redesign gave us the freedom to create a distinctive and confident look for this special brand. In addition to the logo, on- and off-air design, promo package, and social media applications, we developed a custom typeface that pays homage to the brand's 12-degree slant.
MORE PROJECTS
AWARDS
> International Eyes & Ears Award 2017
GOLD Best New Corporate Design Package
BRONZE Design Interdisziplinary: On Air Design Package
> ADC Award 2017
Promodents:
> EBU Awards
> Promoax Global Excellence Awards 2021
Gold Best Channel, seasonal or platform branding
Bronze Best Channel ID
> New York Festivals 2022
Silver Promotion/ Open&IDs / Station/ Network ID
> Eyes and Ears Awards 2023
Silver best seasional design element
> World Media Awards 2024
Silver Station/ Network ID
> Spotlight Festival
Silver 2021 Jury & Audience
Bronze 2023 Jury, Category Trailer/ Teaser/ Trenner
Bronze 2024 Jury, Category Trailer/ Teaser/ Trenner
Animation
Illustration
2D & 3D
Directing
Corporate Identity
Set Design
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Animation
Illustration
2D & 3D
Directing
Corporate Identity
Set Design
**
**
**
Animation
Illustration
2D & 3D
Directing
Corporate Identity
Set Design
**
**
**