Redesign

ZDF NEO

PROMODENTS · ON AIR

CREDITS

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ZDF

ZDFneo Redesign

Creative Director · Anton Riedel

Art Director · Julia David, Jörn Westhoff

Producer · Laura Giersdorf, Jennifer Feist

Concept & Design · Anton Riedel, Julia David,

Frank Schmidt

Animation · Jörn Westhoff, Acky Hamacher, Frank Schmidt, Lukas Schemm, Christoph Grosse Hovest, Christian Kaufmann, Levin Tamoj, Lynn Huberty, Lukas Müller, Birk Reddehase

Art Director Print · Susanne Frericks

Print & Off air · Eugen Laitenberger, Katrin Imhoff, Tündi Schmitz, Jürgen Frost

Typographie · Guido Schneider

Text · Anja Erhardt

Sounds Promodents · Loy Production

We had the most fun developing a hybrid of promo and ident that we call promodents. The promodents are a kind of puzzle id's.

Until today we are still the lead agency for the multi-award winning design and continue to develop the brand.

Revolution instead of evolution! The redesign gave us the freedom to create a distinctive and confident look for this special brand. In addition to the logo, on- and off-air design, promo package, and social media applications, we developed a custom typeface that pays homage to the brand's 12-degree slant.